EDUCATION AND INVOLVEMENT
As a student at UNC Chapel Hill, graduating in 2026, I am majoring in Business with a focus on Marketing, while also minoring in Media and Journalism (Advertising and PR) and Music. Beyond the classroom, I am actively involved in a variety of academic, philanthropic, and faith-based organizations. These include the Marketing Club, Carolina Women in Business, and YoungLife. The Marketing Club and Carolina Women in Business provide opportunities that further develop and refine my skills in business, networking, and finance. Through my leadership role in YoungLife, I have the privilege of guiding high school students in weekly events, using my leadership and collaboration skills. This experience allows me to give back to younger students in ways that deeply impacted my own life during high school. I aim to use both my academic knowledge and these volunteer experiences to build a well-rounded skill set that combines creativity, strategic thinking, and a dedication to making a positive impact.
EXPERIENCE- Rise&Shine
Fueled by a passion for creativity and problem-solving, I've had the opportunity to immerse myself in various marketing projects, both recreationally and professionally. My most recent and ongoing role is as the Product Marketing Manager for Rise&Shine, a startup business where I’ve had the unique experience of building a brand from the ground up. When I joined the team with two other team members, Rise&Shine was little more than a patent for an innovative baby crib design. This hands-on experience provided me with invaluable insights into nearly every facet of marketing and advertising. Some of the key areas where I made a significant impact include branding, consumer research, and social media advertising. I also contributed to website design, staged and assisted in the production photoshoot, and conducted market trend research. Being involved in a project from its beginning, before it was even recognized as a formal business, helped me discover my deep passion for brand development tailored to a specific audience and vision. This experience has not only equipped my marketing skills but also reinforced my love for building brands that resonate with audiences that I will continue to carry on with me.
